Sunglasses business, where to start?
With the advancement of social media platforms and technological advancements that have changed the face of the e-commerce industry, it has become much easier to start an online business. The hassles to starting a business have gone down and you don’t even need a huge amount of capital for the purpose. You can start as small and easy as an Instagram page and eventually progress up the ladder with a proper setup. So what do you do when you’re thinking of starting an accessories brand focusing mainly on sunglasses? Well, read this blog and find out!
What sort of sunglasses are you introducing?
So, the first step in the process of starting an online business is identifying and explaining to the audience as to what exactly you are bringing to the market. In this case, the product is sunglasses. So what is the benefit of the sunglasses that you’re planning to introduce? There are different reasons as to why people wear sunglasses which usually include reasons like protection from Ultra Violet rays, polarization, or simply just for style. So it is important to identify the key features of the sunglasses you intend to introduce and how best they fit their purpose.
The target audience
The next important step is to know and understand the target audience for your product. When it comes to sunglasses you need to define the target audience based on the range of your products and the purpose of each one. The target audience can be the people who are conscious about protecting their eyes from the harmful Ultra Violet or those who need sunglasses to reduce the glare while they head out. For others, they might only serve the purpose of their styling needs. The audience can also be targeted based on the price range of products and the material used in producing them such as the plastic or metal used in them.
The different styles available
Usually, sunglasses brands have different styles such as aviators, wayfarers, or round-shaped glasses. Some sunglasses are made using high-quality plastic and others have a metal frame both serving different styling purposes. The audience needs to know exactly what you’re offering for them to make a conscious purchase decision.
The material used
The material used in sunglasses is an important factor that has to be considered while categorizing the products. Some low-end brands use cheaper quality plastic frames and lenses. The product may be priced cheaply but the quality might not be satisfying at times. In high-end brands, sunglasses are made using fine and good quality plastic or metal. The lenses are also of a higher quality sometimes catering to several purposes such as protection from Ultra Violet rays and polarization. These products are usually costlier than others but also serve their purpose well.
The right supplier
For any brand, it is essential to find the right supplier. You must have the right supplier who knows exactly what you require and knows that quality is something that you cannot compromise on. The supplier should also be able to meet your demands as a retailer and provide you with your product on time so that there is no delay at the end consumer’s end.
Where do you want to start?
This is an important question to ask yourself when starting a sunglasses brand. In our opinion, it is best to start with minimal investment and then expanding once things get running and for this purpose, we advise any person, who plans to start a sunglasses business to start with a simple E-commerce setup through Instagram and also make their products available on bigger platforms which include Amazon and Alibaba. We also have other established E-commerce brands which include Shopify and emerging brands in various countries that include Daraz.pk or Telemart in Pakistan.
How are you going to expand your business?
The question at the end, once things get running is that how are you going to expand your business? The answer is simple. Once things get into place and there is a sufficient amount of capital flowing in from your sunglasses business, it is best to establish a retail shop where consumers can come and check the products that they could only buy online at first. This gives the consumer a chance to be completely sure and satisfied with the product before making a purchase.
You’re ready to start your own range of sunglasses!
These are some of the essentials that you should keep in mind whilst you are considering opening up a sunglasses business. Of course, many other factors have to be taken into consideration but there are some of the basic ones and we hope they help all the aspiring entrepreneurs out there.